“If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do, you have to keep moving forward” Dr. Martin Luther King.

What I Do


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Leadership & Business Coaching

What differentiates Simeon from other coaches is his unique blend of practical leadership experience, coaching expertise and leadership development credentials. He uses this expertise and experience to not only step change individual and team performance but to apply it in a commercial context, with specific actions aimed at delivering tangible business benefits. My coaching assignments include a diverse mix of executives, leaders, business owners and organisations and my objective, put simply, is about helping you get from A to B, in a way that leverages your unique strengths and helps you be the very best you can be.


Two people in a mentoring session, with paperwork, with coffees

Leadership Development

Increasing organisational complexity, unparalleled competitive pressure and the growing importance of people are forcing organisations to rethink how they lead now and in the future. Leaders will need to not only be more authentic, flexible, organised, focused and resilient, but they’ll also need to be able to lead in ways that foster trust, innovation, creativity and engagement in their teams. BExceptional provides tailored Leadership Development Programs that are specifically designed to help leaders and organisations prepare for the future and leverage current opportunities to improve personal and business performance.


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Retail Consultancy

A great strategy is one thing, but how well it gets executed at the touch point with the customer is a true indicator of future success or failure. For investors and shareholders to fully understand an organisations current and future performance, they need to be able to assess how well the strategy is being executed on the ground. BExceptional currently works with investors and shareholders helping them to assess current and future strategy, competitive positioning, key performance indicators, customer experience and in store execution. Whether it’s a short or long-term assignment BExceptional can provide unique insights into the operational reality of a retail business and its competition.

“The benefits of positive emotions don’t stop after a few minutes of good feelings subside. In fact, the biggest benefit that positive emotions provide is an enhanced ability to build skills and develop resources for use later in life.”     Barbara Fredrickson

About Me

Picture of Founder Simeon Boseley BExceptional

Throughout my leadership career, I’ve always known that the formula for success in any organisation, large or small, was intrinsically linked to maximising the potential of both the individual and team.

The increasing complexity of organisations, unprecedented levels of competitive pressure and a workforce with ever higher expectations are three forces shaping the way we lead now and in the future. These forces create a situation where a ‘one size fits all’ or traditional approach to the way people lead and how they are developed is no longer relevant.

With this in mind, I founded BExceptional to help individuals and organisations face into this challenging future, by providing coaching, leadership development and consultancy services that are not only innovative and futureproof, but that have been designed using the latest studies from the fields of behavioural psychology and neuroscience.

My Values

CHALLENGE: pushing boundaries, better everyday

INNOVATION: the latest science and methods

COMMUNICATION: open, direct, honest and fun

SERVICE: commitment to the customer

INTEGRITY: delivering on promises

My Credentials

I have three decades of leadership experience as a General Manager in Marketing, Human Resources, and Operations in some of the most recognised retail brands in the UK and Australia.

I am currently studying for a Masters in Applied Positive Psychology and Coaching Psychology and have a BA (Hons) in Retail Marketing and a Diploma in Positive Psychology & Well-Being.

My other credentials include a Diploma in Mindfulness, Certificates in Neurobiology, Workplace Psychology and Neuroeconomics and accreditations as a Strengths Development and Emotional Intelligence Coach.

The evidence tells us that when we use our strengths we are happier, more confident, more engaged at work, have higher levels of self-esteem, energy, resilience, vitality and lower stress levels. In fact organisations that focus on strengths development perform significantly better than those who focus on weakness development”   Centre for Applied Positive Psychology

Make a Start

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1. Make Contact

Every journey has a first step, yours starts here.

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2. Discovery Meeting

A chance to meet, greet and discuss your needs and objectives.

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3. Tailored Plan

We’ll discuss a tailored plan based on your needs.

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Let’s get started

If you’d like more information see contact details below or simply fill in the contact form opposite.

© 2016 BExceptional Consulting Pty Ltd